As Social Media is influencing each and every business, it has become vital for most individuals to have a social presence. The best part about social media marketing is that it can be deployed without spending millions.
It is suggested that every individual should spend 30 minutes of their time on social platforms; to establish and maintain a social media presence in the same amount of time it takes them to watch an episode of Friends or Gossip Girl. It will soon become clearer to those professionals who don’t believe in Social Media, that it is an essential part of doing business today.
In an era of greater transparency and authenticity, social media is rapidly delivering a new standard of interaction from one person to another. 86% of marketers stated that social media is important for their business. 89% of marketers stated that increased exposure was the number one benefit of social media marketing.
A study has shown that the average social network user spends 3.6 hours on social media every day. The age breakdown shows the average daily use for younger social media users is even higher.
- 4.2 hours per day – age 35 and under
- 3.1 hours per day – 35‐49 year old
- 2.8 hours per day – age 50 and over
LinkedIn is primarily a B2B tool. It now has 300 million registered users worldwide. LinkedIn is catering to 277 million visitors worldwide with 187 million monthly unique visitors. Social media has conquered to great extent. Revenue for the fourth quarter increased 47 percent to $447.2 million from $303.6 million in the fourth quarter of the year 2012.
LinkedIn grew its footprint in China with the launch of a beta version and it hopes will reach the country’s 140 million professionals on LinkedIn. There are approximately 2 new members per second. LinkedIn has over 20 new languages. LinkedIn has 5,000 employees. 2.1 million LinkedIn groups. 41% of LinkedIn visits are now via mobile. There are now over 1 billion LinkedIn endorsements.
In 2013 it started publishing more content from a selected group of 150 “influencers” including Richard Branson, Bill Gates and even Barack Obama. That list has now grown to about 500 and will grow more.
Twitter was set up in 2006, later than Facebook and YouTube, 2004 and 2005 respectively, but has become the social media channel of choice. With less than 24 million users at the end of last year but this figure is expected to almost double by 2014, reaching 37.6 million. Twitter’s automated accounts add up to about 23 million of Twitter’s 271 million monthly active users at the end of June, according to the company. There are 8.5% of active Twitter users.
About 400 Million active users, Facebook is now the size of the country, and adding over 1/2 Million new users per day! Facebook widgets are more common that allow you to become a fan of a brand or business directly from your website. It is still the leading social media network and continues to grow. Here are the latest facts and figures:
- Facebook now has 1.26 billion users
- Facebook averages 1.23 billion monthly active users
- There are 128 million daily active Facebook users in the US
- Facebook averages 945 million monthly active mobile users
- Facebook usage is highest in North America: Facebook has 59% of all Internet users in North America as active users. Google+ only achieves 15% and Twitter 25%.
This is the reason why social network has hyped so much and it will grow more in the years to come. This is due to the number of people accessing the Internet via a mobile phone increased by 60.3% to 818.4 million in the last 2 years. Internet.org is a partnership between social networking service company to bring affordable Internet access to everybody by increasing affordability, increasing efficiency, and facilitating the development of new business models around the provision of Internet access.
Master your Social Media to Brand and Sell Yourself, Sell Your Product, Dominate Your Industry Market and to get you and your brand out there in a systematic way that will bring in dollars.